A data frame with 344 observations and 41 variables. It was used in Hair et al. (2017) to demonstrate PLS-PM.
Source
The seminr package (version 2.4.0).
Details
The dataset contains 344 observations on the following 41 variables:
- serviceprovider
A categorical variable for the service provider: 1, 2, 3, or 4.
- servicetype
A categorical variable for the service type: 1=Prepaid plan (n=125); 2=Contract plan (n=219).
- csor_1
The company behaves in a socially conscious way.
- csor_2
The company is forthright in giving information to the public.
- csor_3
The company has a fair attitude toward competitors.
- csor_4
The company is concerned about the preservation of the environment.
- csor_5
The company is not only concerned about the profits.
- csor_global
Please assess the extent to which the company acts in socially conscious ways 0 (not at all) to 7 (definitely).
- attr_1
The company is succesful in attracting high-quality employees.
- attr_2
I could see myself working at the company.
- attr_3
I like the physical appearance of the company/buildings/shops, etc.
- attr_global
Please assess the company’s overall attractiveness; 0=very low; 7=very high.
- perf_1
The company is a very well managed company.
- perf_2
The company is an economically stable company.
- perf_3
The business risk for the company is modest compared to its competitors.
- perf_4
The company has growth potential.
- perf_5
The company has a clear vision about the future of the company.
- perf_global
Please assess the company’s overall performance; 0=very low; 7=very high.
- qual_1
The products/services offered by the company are of high quality.
- qual_2
The company is an innovator, rather than an imitator with respect to industry.
- qual_3
The company's services/products offer good quality for money.
- qual_4
The services the company offered are good.
- qual_5
Customer concerns are held in high regard at the company.
- qual_6
The company is a reliable partner for customers.
- qual_7
The company is a trustworthy company.
- qual_8
I have a lot of respect for the company.
- qual_global
Please assess the overall quality of the company’s activities; 0=very low; 7=very high.
- like_1
The company is a copany that I can better identify with than other companies.
- like_2
The company is a company that I would regret more not having if it no longer existed than other companies.
- like_3
I regard the company as a likeable company.
- comp_1
The company is a top competitor in its market.
- comp_2
As far as I know, the company is recognized worldwide.
- comp_3
I believe that the company performs at a premium level.
- cusl_1
I would recommend the company to friends and relatives.
- cusl_2
If I had to choose again, I would choose the company as my mobile phone services provider.
- cusl_3
I will remain a customer of the company in the future.
- cusa
I am satisfied with company.
- switch_1
It takes me a great deal of time to switch to another company.
- switch_2
It costs me too much to switch to another company.
- switch_3
It takes a lot of effort to get used to a new company with its specific "rules" and practices.
- switch_4
In general, it would be a hassle switching to another company.